Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Let your logo spread the joy of the holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want to change up your logo to the point where it is no longer recognizable. Have fun with various seasonal design elements but keep the voice of the Santa hats and the pumpkins down so that your company’s voice can still be heard.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and seasonal design trends.
Social media is the best place for companies to incorporate seasonal design trends.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
If you have a company blog, try to post season related content for more engagement. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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