A Guide to Logo Colors
It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?
The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Is your business high-end or middle-class? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.
Different feelings are felt with different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let us consider the warm colors first.
Red is a color that attracts men. Fire and passion is evoked from the color red. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.
Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Let us now look at the opposite, the cool colors.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
The color of luxury is purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. They are more powerful when combined with other colors.