As MASA’s last User Group meeting in Saumur proved in March, the key to developing world beating training technologies is to cultivate a close and active relationship with your customers. This conduit provides the feedback loop that is vital to continually enhance products and keep them on the leading edge of training technology.
With MASA SWORD now in service in nearly 20 countries, this feedback loop is significant and goes to show why the SWORD constructive training wargame solution continues to be the solution of choice for so many armies and government organizations around the world.
“Customer feedback is so important for us and assists us in designing updates for the product,” explains Enrico Raue, New Markets Development & Sales Manager at MASA. “We always keep the communication channels open through our regional sales managers and field service engineers. It’s part of our culture as a company to listen very closely to our customers.”
At ITEC 2016 and Eurosatory 2016, MASA will be showcasing its latest iteration of SWORD, version 6.5.
This version of SWORD has improvements in the exercise ‘timeline’ application making it possible to make modifications to a created exercise plan in real-time while the simulation exercise is being executed.
MASA presents the fourth issue of its semestrial newsletter: INTELLIGENCE
In this edition, you will learn more on the NATO Crisis Management and Disaster Response Centre of Excellence and its recent acquisition of SWORD, thanks to an interview with its Director, discover the latest capabilities and features of SWORD v6.5 and learn more on MASA’s first SWORD User Group meeting.
MASA Newsletter – Summer 2016
MASA SWORD prepares french Army for Civil Security response
The terrorist attacks in Paris in November tragically highlighted the need for a rapid, coordinated response from the military and security services.
MASA Group’s attendance at this year’s International, Inter-service Training, Simulation and Education Conference (I/ITSEC) in Orlando, Florida, from 30 November – 3 December 2015, is noticeable by a series of contract successes over the past 12 months and the release of the latest version of its world-beating SWORD wargame with automated forces.
Paris, France: First deployed in 2006, MASA’s SWORD is now in service in 16 countries across the globe either directly by the armed forces or through defense industry partners and government emergency response bodies. Along with MASA SYNERGY, a high-level decision system dedicated to emergency preparedness and crisis management training and planning, and LIFE, an Artificial Intelligence-based middleware designed to enable the creation of autonomous behaviors for simulations, MASA’s flagship products will be demonstrated at booth #2224 during the I/ITSEC show.
MASA Group’s simulation training product, SYNERGY, will lead the way to improved resilience in cities against emergencies and disasters, as they sign up to a brand new UN initiative to tackle the issue.
MASA Group has participated in the first Annual General Meeting of the United Nations Alliance for RIsk SEnsitive investment (ARISE). ARISE is a private sector alliance for Disaster Resilient Societies and was launched on November 6th, 2015 by the UN Office for Disaster Risk Reduction (UNISDR) with the aim of raising resilience in the face of both natural and man-made hazards. So far 100 companies across Europe, Africa, the Americas and Australasia have signed up to help reduce the business world’s impact on the earth (including corporations across a variety of industries such as the UK pharmaceutical GlaxoSmithKline, Japanese IT conglomerate NEC, American technology and consulting corporation IBM, multi-national insurance group AXA and international professional services Deloitte).
A founding member of ARISE, MASA’s involvement with the new alliance is centered on the use of its artificial-intelligence capabilities to simulate risks and emergency plans. SYNERGY is an artificial intelligence (AI)-based software developed by MASA that can reduce the impact of disasters by both validating disaster plans and training staff to improve their level of preparedness in the face of an emergency. SYNERGY can also test out multiple response strategies during an actual disaster and calculate the outcome of these response strategies in real time. The appointed crisis team can then select the most effective solution.
This year again, MASA will take part in I/ITSEC in Orlando, Florida in booth #2224.
Here are the events you don’t want to miss there:
State-of-the-art products SWORD, LIFE and SYNERGY
CUSTOMER TESTIMONIAL & COCKTAIL
on Wednesday, December 2nd at 3:00pm
The French Army testimonial “SWORD global deployment
at French Command staff Training Centers”
by Commandant Cadot, Program Officer of SOULT
Simulation for Combined Forces and Land Logistics Operations
Followed by a cocktail
on Thursday, December 3rd at 9:30am
“Innovative division/brigade level Commanding Officer
training solution for Influence Operations”
by Lionel Khimeche, R&T Program Manager at the French procurement agency (DGA) & Romain Bosa, SWORD Product Manager
Ten minute back or hand massage
Bring your business card and book your slot!
For all inquiries or meeting requests, please contact:
Amandine PINGET : firstname.lastname@example.org
Mobile : +33 6 47 60 75 46
Organized under the patronage of the French Ministry of Interior, Milipol Paris is an exhibition of internal State Security that will be held in November 17th to 20th at the Paris Nord Villepinte Exhibition Centre.
You will be able to meet with representatives from MASA Group at booth #5K182, where you will also be able to try MASA SWORD in its Emergency Preparedness use.