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MASA Group, the leading provider of Artificial Intelligence-based simulation software, announces new CEO

MASA Group announced today that David Chouraqui, currently Vice-President of TALIS Group (a majority shareholder of MASA), will be appointed as the company’s new Chairman & Chief Executive Officer, as Juan-Pablo Torres-Padilla steps down from the position. David has been a member of the company’s Board of Directors for more than a year and he has already been involved in defining MASA’s strategic long-term objectives. His appointment will be effective from the next Board meeting, to be held on May 3, 2016.

Educated at Sciences Politiques and the ESCP business school in Paris, Chouraqui started his career at the strategic advisory firm Bossard Consultants. He later moved to Capgemini before becoming an associate at Kea & Partners in 2003, specializing in competitiveness programs, sales performance and customer relations. In 2007, Chouraqui moved to Essilor as Director of E-business, and later became the Chief Information Officer of its European subsidiaries until 2010, when he moved to TALIS to oversee the general management of several of its portfolio companies.

“I am honored to join MASA at such an exciting time. Juan-Pablo has led MASA’s teams to transform the company from a software services provider operating only in the French market, to a global software editor with users in nearly 20 countries. MASA is now renowned for its expertise in Artificial Intelligence-based training and simulation technology for the defense and civil security industries. Under Juan-Pablo’s leadership the company has developed strong relationships with its international customer base, fostering a trusted environment according to MASA’s long-term partnerships philosophy”, said Chouraqui. “My aim is to continue to cultivate these long-term partnerships while expanding into new markets. MASA’s many strengths in product excellence, customer proximity, reactivity and commitment will ensure we continue to deliver the best value to our clients”.

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MASA’s User Group Meeting highlights the strong collaboration to improve simulation with armies across the globe

MASA Group has concluded its second SWORD User Group Meeting that this year was held at the French Army Military School in Saumur (Les écoles militaires de Saumur). The event ran in conjunction with the SIMOPS conference and exhibition, the French Army led forum on operational simulation.

SWORD is MASA’s wargame with automated forces that is used to train command staff from Division down to, on occasion, Company level. SWORD is a highly flexible and scalable training tool that is customizable to reflect national doctrine, tactics, techniques and procedures. SWORD is now in-service with 17 countries around the world as well as a number of defence integrators.

The SWORD User Group Meeting drew over 50 attendees that included current users and potential customers. The aim of the event was to discuss how SWORD is being used and to provide a forum where users and potential users could discuss case studies and national applications. User presentations were followed by demonstrations of SWORD by the French Army’s Tactical Training Centre staff that are based in Saumur. These demonstrations included a high-intensity warfighting exercise and an emergency services scenario based on a series of terrorist attacks in the center of Paris.

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MASA unveils newly enhanced SWORD

The latest version of MASA’s automated wargame, which is in use throughout more than 15 countries across 5 continents for training, analysis and decision support, has just been released. SWORD 6.4 further enhances MASA’s customer benefits through a variety of new features, including new communication models that simulate radio equipment.

Pioneering developers of artificial intelligence (AI)-based simulation software, MASA Group, provides training and analysis solutions for a range of military operations and emergency management scenarios. The company’s flagship product, MASA SWORD, a wargame with automated forces used by armies to safely train command staff, is already widely deployed worldwide in more than 15 countries, including Brazil, France, Switzerland, Singapore, New Zealand, Colombia, Bangladesh and a NATO Center of Excellence.

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MASA to attend MilSim Asia

MASA Group, leading provider of artificial intelligence simulation solutions to over 15 countries worldwide, will showcase its flagship product MASA SWORD for the first time at MilSim Asia this week.

MASA Group, renowned worldwide for its innovative artificial intelligence-based simulation systems for training, analysis and decision support, will be exhibiting its automated wargame, MASA SWORD, at the inaugural MilSim Asia conference on 19 – 20 January 2016 in Singapore at Marina Bay Sands.

MilSim Asia is a gateway for companies to enter into the region’s rapidly developing defense markets, where training is a crucial aspect for growing armies. In recent years, MASA has focused on increasing its footprint in this key high-growth region; SWORD is already in use by the Bangladesh Army Training and Doctrine Command (ARTDOC) and the Singapore Defence Science and Technology Agency, as well as the New Zealand Army.

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NATO Center of Excellence acquires MASA SWORD licenses for training and planning purposes

The NATO (North Atlantic Treaty Organization) Crisis Management and Disaster Response Centre of Excellence (CMDR COE) located in Sofia, Bulgaria recently licensed MASA SWORD for training military and civilian users of the center in emergency preparedness, collaboration in operations and civil-military cooperation.

SWORD is a wargame with automated forces designed for training, planning, and decision support. It uses advanced artificial intelligence to enable realistic simulations of military and civil units reacting to a wide variety of scenarios. Their automated actions follow doctrine and procedures previously validated by subject matter experts. This unique capability allows for large-scale exercises to be conducted realistically while minimizing costs and animation effort.

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“MASA SWORD is at the core of the French Army’s simulation program” says Commandant Thierry Cadot

Photo Commandant Cadot3 December 2015, Orlando, Florida: Commandant Thierry Cadot has given exclusive insight into the use of simulation tools for training and analysis by the French Armed Forces at the international military training event, I/ITSEC in Orlando. Following twelve years of successful collaboration, the French Armed Forces have recently acquired a global license to expand its use of MASA’s flagship simulation software, SWORD.

At a joint briefing with the Paris-based training and simulation experts of MASA Group, Comm. Cadot described how SWORD is deployed at the Command Post Training Center with the objective of training division, brigade and battalion levels and is always used to train two levels at the same time. “In the French Armed Forces it is important to use simulation with a C2 (command and control) system… SWORD is at the core of this architecture“.

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MASA Attends I/ITSEC Following Strong Year for Sales and Product Development

MASA Group’s attendance at this year’s International, Inter-service Training, Simulation and Education Conference (I/ITSEC) in Orlando, Florida, from 30 November – 3 December 2015, is noticeable by a series of contract successes over the past 12 months and the release of the latest version of its world-beating SWORD wargame with automated forces.

Paris, France: First deployed in 2006, MASA’s SWORD is now in service in 16 countries across the globe either directly by the armed forces or through defense industry partners and government emergency response bodies. Along with MASA SYNERGY, a high-level decision system dedicated to emergency preparedness and crisis management training and planning, and LIFE, an Artificial Intelligence-based middleware designed to enable the creation of autonomous behaviors for simulations, MASA’s flagship products will be demonstrated at booth #2224 during the I/ITSEC show.

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MASA joins new UN directive to focus on improving emergency and crisis planning

MASA Group’s simulation training product, SYNERGY, will lead the way to improved resilience in cities against emergencies and disasters, as they sign up to a brand new UN initiative to tackle the issue.

MASA Group has participated in the first Annual General Meeting of the United Nations Alliance for RIsk SEnsitive investment (ARISE). ARISE is a private sector alliance for Disaster Resilient Societies and was launched on November 6th, 2015 by the UN Office for Disaster Risk Reduction (UNISDR) with the aim of raising resilience in the face of both natural and man-made hazards. So far 100 companies across Europe, Africa, the Americas and Australasia have signed up to help reduce the business world’s impact on the earth (including corporations across a variety of industries such as the UK pharmaceutical GlaxoSmithKline, Japanese IT conglomerate NEC, American technology and consulting corporation IBM, multi-national insurance group AXA and international professional services Deloitte).

A founding member of ARISE, MASA’s involvement with the new alliance is centered on the use of its artificial-intelligence capabilities to simulate risks and emergency plans. SYNERGY is an artificial intelligence (AI)-based software developed by MASA that can reduce the impact of disasters by both validating disaster plans and training staff to improve their level of preparedness in the face of an emergency. SYNERGY can also test out multiple response strategies during an actual disaster and calculate the outcome of these response strategies in real time. The appointed crisis team can then select the most effective solution.

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MASA congratulates CODAH for its national award “Résilience Sociétale” on crisis management planning

The local government body responsible for the French port city Le Havre – the Communauté De l’Agglomération Havraise (CODAH) – has been awarded the “Trophée de la Collectivité Locale” of “Social Resilience” by the French Committee for Civil Defense (HCFDC).

The prize recognizes exceptional crisis management planning and preparation work at local government level and is presented by French officials from across the public and private sectors. This nationwide competition is held every two years to reward societal resilience initiatives in the fields of security, crisis management, public safety and continuity of service within the context of major risks and threats.
As part of an ongoing training process, the local government authorities in Le Havre use MASA Group’s Artificial Intelligence (AI)-based simulation system, SWORD, within its civil security/crisis preparedness platform. SWORD has been in service in Le Havre since 2009 and is deployed during three two-day exercises which are held each year. Each course is typically attended by up to 15 representatives responsible for crisis management from industry, government, the emergency services and the harbor authority.

Award_CODAHPicture used with the courtesy of the HCFDC

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Major Incident Training Exercise held in Paris using MASA SWORD

The principal French authority responsible for civil defense has used MASA’s market-leading crisis management simulation software to conduct a critical training exercise in order to enhance the capital city’s potential response to persistent and violent flooding.

Paris, France: An estimated 500 representatives from 15 French companies took part in a two-day training exercise based on the occurrence of two weeks’ of major flooding in the streets of Paris. Organized by the French High Committee for Civil Defense (HCFDC), the hypothetical event was recreated using SWORD, MASA’s automated simulation solution for emergency preparedness and planning.
Staged on 29-30 September, the exercise was based on the catastrophic 1910 Great Flood of Paris, during which the Seine rose eight meters above its usual seasonal level. It precisely simulated the flow of water and the impact of rising flood levels on the city’s infrastructure, while testing the participants’ reactions and response. The group included representatives from leading energy and water providers, television networks, telecommunication companies and public transport operatives. They were joined by envoys of Paris City Hall and the “Secrétariat Général de la Zone de Défense et de Sécurité de Paris” (General Secretariat for the Defense and Security of Paris), which is responsible for the city’s crisis management.