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MASA joins new UN directive to focus on improving emergency and crisis planning

MASA Group’s simulation training product, SYNERGY, will lead the way to improved resilience in cities against emergencies and disasters, as they sign up to a brand new UN initiative to tackle the issue.

MASA Group has participated in the first Annual General Meeting of the United Nations Alliance for RIsk SEnsitive investment (ARISE). ARISE is a private sector alliance for Disaster Resilient Societies and was launched on November 6th, 2015 by the UN Office for Disaster Risk Reduction (UNISDR) with the aim of raising resilience in the face of both natural and man-made hazards. So far 100 companies across Europe, Africa, the Americas and Australasia have signed up to help reduce the business world’s impact on the earth (including corporations across a variety of industries such as the UK pharmaceutical GlaxoSmithKline, Japanese IT conglomerate NEC, American technology and consulting corporation IBM, multi-national insurance group AXA and international professional services Deloitte).

A founding member of ARISE, MASA’s involvement with the new alliance is centered on the use of its artificial-intelligence capabilities to simulate risks and emergency plans. SYNERGY is an artificial intelligence (AI)-based software developed by MASA that can reduce the impact of disasters by both validating disaster plans and training staff to improve their level of preparedness in the face of an emergency. SYNERGY can also test out multiple response strategies during an actual disaster and calculate the outcome of these response strategies in real time. The appointed crisis team can then select the most effective solution.

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ARISE: the Private Sector Alliance for Disaster Resilient Societies

The UN Office for Disaster Risk Reduction (UNISDR) is launching on November 5th and 6th their very first “ARISE: the Private Sector Alliance for Disaster Resilient Societies” initiative, which aims to raise resilience in the face of natural and man-made hazards.

During this edition, Hans Ten Ten Bergen, Emergency Management Expert at MASA Group, will give a presentation at 4:15 PM on November 5th on good practices in Europe and on-going projects and initiatives, and will also discuss on how to develop ARISE in the regions / at a national level.

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Major flood training exercise in Paris

On September 29th and 30th, the HCFDC (the French High Committee for Civil Defense) organized a training exercise simulating a major flood in Paris using MASA SWORD. Over 15 organizations and companies participated, each in their own crisis unit, in order to test their emergency response to a once-in-a-century flood in Paris.

exercise flood Paris

Two weeks of almost unprecedented flooding were simulated over 22 hours. All participants were connected to a shared bulletin board that displayed their actions in response to the crisis in real time. They also benefited from a 3D-view of Paris, using a connection between SWORD and Google Earth

Flood exercise SWORD

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European Forum for Disaster Risk Reduction

The European Forum for Disaster Risk Reduction is intended to serve as the forum for exchanging information and knowledge, coordinating efforts throughout the Europe region and for providing advocacy for effective action to reduce disasters. Moreover, it shall be devoted to contemporary issues of importance needed to promote a good political climate for implementation of the Sendai Framework for Disaster Risk Reduction: 2015-2030.

European Forum for Disaster Risk Reduction

Organized in collaboration with the Council of Europe, the European Commission and UNISDR Europe, the 6th annual meeting will be held in October 7th – 9th in Paris. Hans Ten Bergen from MASA will give a conference on the “Private Sector and Sendai Framework for Disaster Risk Reduction” on October 7th.

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NATO Interagency Interaction Seminar

The NATO Crisis Management and Disaster Response Centre of Excellence (CMDR COE) organized its third annual Interagency Interaction Seminar in Sofia (Bulgaria) on June 8th-9th, 2015. The CMDR Interagency Interaction Seminar is an annual event which gathers subject matter experts, researchers and educators, planners and developers, consultants and various actors working in the crisis management and disaster response domain in order to promote a lively debate on these issues. This year, more than 90 representatives of a total of 19 NATO and PfP nations took part in the annual seminar.

CMDR COE Sofia 2015

There, MASA held a conference on the following subject: “How can Artificial Intelligence help to reduce the impact of disasters?”. Both the propagation of the disaster, the impact that it has on people and infrastructure AND the execution of high level orders by the subordinate levels are replaced by Artificial Intelligence.
This represents not only a tremendous cost saving, but will above all allow senior crisis management members to prepare for a crisis situation in a situation that is accurately mirroring the real crisis situation.